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18Nov/20

Very successful positioning of Croatia at Virtuoso Travel Week in Las Vegas

first_imgVirtuoso Travel Week in Las Vegas is the most important tourist event on the American continent, which is held every year in August and brings together cream of cream world luxury tourism. Exactly the 29th Virtuoso Travel Week recorded a record attendance – 5.670 participants from 103 countries, of which 2.714 were travel agents and 2.404 preferential partners.According to the CNTB, representatives of the CNTB Head Office and the CNTB New York office held numerous meetings with tour operators, travel agencies and other travel advisors, as well as cruising companies from the USA, Canada and Latin America and introduced them to the Croatian tourist offer, the role and activities of the CNTB and opportunities for cooperation in order to raise awareness of Croatia as an attractive and safe European and Mediterranean destination and increase tourist traffic from these markets.Membership and activities in cooperation with Virtuos are a priority for the promotion of Croatia, growth of tourist traffic, increasing the competitiveness of the offer and improving the quality of service and positioning Croatia on the map of world luxury destinations, the CNTB points out. Istria, Kvarner Tourist Board, Split-Dalmatia County Tourist Board, Dubrovnik-Neretva County Tourist Board and Virtuoso representatives of the Croatian tourism industry, Croatia is among the most sought after Virtuoso destinations with a growth in demand of about 25%.Lošinj Hotels & Villas became a new member of VirtuosThis year’s Virtuoso Travel week is extremely important for Croatia because we got a new member of Virtuoso, Boutique Hotel Alhambra – Lošinj Hotels & Villas, which is the biggest recognition for the last three years of demanding but very productive cooperation with Virtuoso. In addition to the CNTB and the Alhambra Hotel, the Croatian members of Virtuos are: Calvados Club, Fortuna Travel, Hotel Villa Dubrovnik and Le Meridien Lav Hotel.A big surprise of Virtuoso Travel Week is the recognition of the CNTB for successful cooperation and the proclamation of the CNTB Representative Ina Ina Rodin as the Ambassador of the Year of Virtuos and the awarding of the eponymous award during the 2017 Virtuoso Alliances meeting.With more than 16 tourism advisors worldwide and a portfolio of almost 1.700 partners (hotels and resorts, airlines, cruise companies, onsite travel agencies and tourist boards) and with an annual turnover of more than 21 billion US dollars, Virtuos is the most important organization in the luxury travel segment.Authenticity and experience One of Virtuoso’s unofficial slogans, as Matthew D. Upchurch points out, is the CEO next “A Virtuoso offers what you cannot see, but will feel forever.“It is precisely our greatest value that is our incredible diversity and authenticity, and yet on the other hand we continue to sell sun and sea. We are full of experiences, our authentic stories, and the motive of the trip is to get to know new ways and culture of living. The biggest responsibility lies with the local tourist boards, which unfortunately do not develop strategically or sustainably. Tourist destinations (cities, counties, so-called) develop local tourism, ie tourist destinations, while CNTB and MINT are on a global level and as a platform or extended arm to the entire sector.Everyone has known and talked for years, even Virtuoso, and it has always been so, tourism is emotions, experiences and stories. Let’s tell storieslast_img read more