Content will continue to be the most important aspect in the future of the rapidly changing television industry, Katie O’Connell told students in a lecture Monday night. O’Connell, senior vice president of drama development for NBC, graduated from Notre Dame in 1991 and has experience as an executive producer for NBC and CBS. She has also worked on major television shows such as 30 Rock, 24 and Law and Order. “Content will always be king,” she said. “Television is changing so rapidly, so the biggest piece of advice I can give you is to be on top of it.” Many of the students who attended O’Connell’s lecture were Film, Television and Theatre majors. She said they were lucky because that major did not exist when she was a student at Notre Dame. She graduated with a degree in American Studies. O’Connell began her lecture by describing the many different types of jobs that are available in the television industry today, including careers with networks, as managers and agents or as members of television shows’ creative teams. She discussed the most well-known jobs in the industry, but also encouraged students to explore lesser-known jobs. Students should save their money if they plan to move to Los Angeles, O’Connell said, as it is difficult to find a steady income in the field of television. O’Connell concluded the lecture with her thoughts on the future of television. She said the television business was moving toward becoming entirely digital, and mentioned the newly available online rentals of Apple and Amazon. “Work with the architects of change,” she said. O’Connell said although the transition into a more digital version of television may not occur in the next five years, but it will happen in the lifetime of today’s college students.
Real Madrid want to sign Branislav Ivanovic from Chelsea, according to the Daily Mirror.Ivanovic has been in great form for Chelsea this season.Ivanovic faces a three-match ban after being charged with misconduct by the FA and it is now claimed that Chelsea face a battle to keep him in the summer.Real are said to be keen to capture the Serbian defender – even if Jose Mourinho quits as boss.Meanwhile, German media have reported that Wolfsburg want to sign Adel Taarabt from QPR.It is claimed the Bundesliga club are planning to table a bid for him at the end of the season.The German magazine Kicker has suggested Rangers want £8.5m for Taarabt, who scored his first Premier League goal in the recent victory over Arsenal.Follow West London Sport on TwitterFind us on Facebook
My Reading Light will enable children to continue with their homework after the sun goes down. The unit is durable and robust. A group of Maasai with the portable,rechargeable lantern.(All images: Philips)Janine ErasmusElectronics giant Philips has developed an environmentally-friendly solar-powered reading light that is targeted at the education sector in Africa, giving schoolchildren the means to carry on with their homework after darkness has fallen, especially in communities where electricity supply is erratic or non-existent.In rural communities especially, many children are assigned family chores to do after school, resulting in a race to finish schoolwork before the sun sets. Not only does unfinished homework have to cease, but life in general grinds to a halt in many parts of Africa during the night, affecting economic activities and quality of life.According to Philips, about 1.7-billion people around the world have to choose between total darkness at night, or the potentially dangerous alternatives of candles or kerosene lamps. Of those, about 500-million live in rural Africa, with a scant 2% having access to any electricity in these far-flung areas. In South Africa’s informal settlements hundreds have lost their lives in shack fires caused by uncontrolled flames.Besides the health and safety risks, there are other disadvantages associated with kerosene lanterns – oil-driven prices fluctuate, and low luminosity makes it hard, if not impossible, to read.Light in the darkIn poor homes lighting is one of the biggest expenses, typically accounting for 10-15% of total household income, according to the World Bank. This is an expenditure that gives little in return.As part of a new range of sustainable lighting solutions developed by Amsterdam-based Philips for those with little or no access to electricity, My Reading Lamp is set to eradicate these problems and make a real difference in the lives of many disadvantaged people.My Reading Light is a lightweight reading light with a built-in rechargeable battery that charges under the sun’s power during the daylight hours, and allows its user to read and write in the dark. Children who are forced to close their books when the sun goes down will now have more time to devote to their homework.Sustainable and durableThe sustainable range consists of three solar powered lighting products and a wind-up torch. The former include My Reading Light, a portable lantern with two light level settings that will work for up to four hours, and a complete home solar lighting kit which can provide light for a whole evening.The reading light is constructed in such a way that night reading does not strain the eyes, with patented LED light sources softly and evenly dispersed by an anti-scratch Perspex sheet that covers the page. The battery, once fully charged, provides light for between 3.5 and nine hours, depending on the brightness level. There are three brightness settings, and the battery can be charged more than 500 times.The wind-up torch is powered by a dynamo that provides 17 minutes of light after just two minutes of winding by hand. Light is provided by light-emitting diodes (LEDs) which are bright and energy efficient, thus draining the battery at a slower rate than a normal bulb.The three lighting products are expected to be available from mid-2009, while the torch is already on the market. Being portable, all products are of necessity extremely robust and, according to Philips, affordable. The reading light will be available in two versions: a standard and a slimmed down, low-cost version with a consumer price of less than R150 ($15).Still, this amount is almost certainly beyond the budget of those who need it most. However, there is a credit model available that allows customers to pay for the product in small instalments.Win-win situationPhilips Lighting CEO Rudy Provoost said that the new LED-based solar-powered solutions offer a double benefit – “the lives of people in Africa will be generally improved, and LEDs result in a very low carbon footprint”, he commented.Philips has partnered with the Dutch Ministry of Foreign Affairs on the Sustainable Energy Solutions for Africa (Sesa) project. Established in July 2008, Sesa’s aim is to provide 10-million people in 10 sub-Saharan countries with affordable and sustainable energy services for lighting, cooking and water purification, by 2015.This is in keeping with the United Nations Millennium Development Goals project, a set of eight goals agreed on by developed countries to improve the lives of people in emerging countries.Philips is working on the technology and distribution, while the ministry is focusing on market development, including entrepreneurial training and support of finance and micro-lending mechanisms.“Giving things away for free often proves unsustainable,” said Dutch foreign minister Bert Koenders. “People in rural Africa currently use kerosene and batteries. They will soon be able to buy solar lamps, paying for them in instalments with the aid of micro-credit. After one or two years, they will have paid for their sustainable lamps and the only costs they incur (minor ones) will be for maintenance.”Lighting AfricaPhilips is also involved in the World Bank initiative known as Lighting Africa. Launched in 2007, the programme is jointly managed by the World Bank and the International Finance Corporation, a World Bank member.Lighting Africa seeks to involve corporations in developing innovative ways of bringing non-fossil fuel lighting sources, such as compact fluorescent light bulbs and light emitting diodes, to Africans who are not connected to any power grid. The World Bank has set the target of bringing affordable lighting to 250-million people by 2030.Related articlesA power plant in your home Power from the South African sunTapping into ingenuityUseful linksPhilips South AfricaUN Millennium Development GoalsLighting AfricaWorld Bank – Lighting AfricaInternational Finance Corporation