1, advertising a little more
if the layout allows you to put a few more ads, so that users contact more advertising, natural clicks will be more.
2, rich in content, a little
if the content is not rich enough to match the ads will not be more, and even advertising units can not be fully displayed, natural clicks will be less.
3, I think this is not right on the left [can be]
users are often used to clicking on the ads on the right, placing content and links on the left of the site, which is more beneficial for users to click ads.
4, change a little more
if your site all the year round is a look back, just focus on the change of content, for those who have no interest in the same advertising, often adjust the page structure is beneficial to increase the old user freshness, thereby increasing click.
5, don’t be too comprehensive,
whether it’s a regular station or a dumpster, if you can find all the content you need on your website, you don’t click on the link to find out more.
6, it is necessary to increase the click desire
here you have to be careful not to cause too many invalid clicks. Put ads close to what users are interested in, or where the user can easily find them. Remember to be modest.
7, know your user preferences,
if your website is small children, then more colorful colors are helpful, and if both educated adults, eye-catching text and unified tone effect may be better.