To be successful in today’s marketplace, you must do more than just sell things. That’s the powerful message acclaimed speaker, author and success coach Dr. Jackie Freiberg delivered Wednesday morning to open the 6th annual Corelation Client Conference.Credit unions and vendors alike must create an experience, Freiberg stressed. That applies to members, customer and employees; in short, anyone you engage with.Freiberg began her address by telling the story of Tim Ciasulli, the former president and CEO of Planet Honda, a car dealership. Recognizing that a) he was in a commodity business and b) that consumer pain points were generally the same no matter where the consumer shopped for a car, Ciasulli set out to create a different car-buying experience.For example, upon arrival, buyers were directed to a kiosk. If they told the kiosk attendant that they just wanted to look, they were presented with a large “just looking” sticker to wear around the lot. As long as the consumer displayed the sticker, no salesperson would approach them. If the consumer wanted to engage with a salesperson, they removed their sticker.According to Freiberg, this approach was a huge success. Planet Honda got 70 percent of its business from customer referrals. What’s more, on average, Planet Honda charged about $1,000 more per vehicle, a premium consumers were willing to pay for the improved experience.Freiberg went on to share the stories of other organizations that had figured out how to, as she put it, “stand out in that sea of sameness.” However, she made it clear that it all starts with employee engagement, noting that even though it’s unrealistic to expect to have employees for life, those employees can still be advocates for life.“When we engage our people, we create people who want to work with us for a long time and who strive to improve the member experience,” she said, “not because they have to, not because they’re told to, not because they’re trained to, but because they want to enrich your members.”“Credit unions are here to enrich the communities they serve,” she said in closing. “How will you enrich, how will you engage, and even more important than that, where do you need to show up to make a difference to your employees and your members? That’s the question of the day.” 130SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
Eating out this holiday? You may want to pay close attention to these eight South Florida restaurants which were recently shuttered by state inspectors due to health code violations.A Haitian pastry shop in North Miami was shuttered by the state after an inspector found a live rodent floating in a sink with food storage containers.The rodent was found at Cayard’s Bakery in North Miami, where records also show a roach infestation, A “stop sale” was ordered for food that was found to be out of temperature. This is the second time this bakery has been ordered shut. State records show Cayard’s was also ordered shut in April 2015.Meanwhile, roach activity was also found at:The Waffle House on Powerline Road in Fort Lauderdale;La Perla El Rincon Del Mar at 13742 SW 152nd Street, Miami Beach;Masa Taqueria at 6974 Collins Avenue in Miami Beach;Jalisco Restaurant At 1661 NE 8th Street, HomesteadPrime Cafe & Ice Cream at the Florida Keys Outlet Marketplace, 250 East Palm Drive, Florida City;Claudie B At 545 West Lucy Street, Florida City; andInkas Grill At The Florida Keys Outlet Marketplace at 250 East Palm Drive in Florida City.However, state officials say all the restaurants have since been allowed to re-open following an ordered clean up and re-inspection.